Portfolio optimization
Remove duplication, address non-rotating items and build curated assortments by store cluster.
Retail transformation · Category management
From crowded shelves to a scalable retail system.
A strategy-to-execution transformation that aligned assortment, space and visibility across Farma365's pharmacy network.
Project leadership
Tatiana Selma
Business Development · Category Management
18
stores + central
distribution center
distribution center
Strategy → execution
The business challenge
Growth had outpaced the shelf system.
Farma365 had built a growing family-founded pharmacy chain focused on health, wellness, beauty and baby care. But assortment complexity and excess inventory made consistent execution harder across locations.
The opportunity was bigger than reorganizing shelves. The business needed a repeatable way to decide what to carry, where to place it and how to keep every store aligned.
12,239
inventory SKUs
28%
non-selling SKUs
3×
inventory days above target
The strategy
Three levers. One connected system.
A practical roadmap designed to improve turnover, standardize execution and create a model the team could sustain.
Space optimization
Allocate shelf space according to category logic, sales performance and each location's needs.
Visibility optimization
Translate the strategy into clear planograms and in-store execution customers could navigate easily.
The execution
Built in the stores.
Designed to scale.
The work moved from observation to analysis, design and implementation—connecting store reality with centralized decision-making.
- 01
Survey stores
Audit layouts, fixtures and available space.
- 02
Analyze sales
Evaluate SKU performance and excess inventory.
- 03
Select assortments
Create curated clusters by store type and turnover.
- 04
Build the product master
Centralize logistics, segmentation and visual data.
- 05
Design planograms
Turn category logic into location-specific layouts.
- 06
Implement in store
Communicate, execute and improve compliance.
Before · plan · after
Strategy became visible on the shelf.
Each planogram bridged the analytical work and the customer experience—making assortment decisions clear, executable and measurable.
Measured impact
Less inventory. Better productivity. Stronger sales.
4,000→1,800
Active inventory SKUs
A sharper assortment released shelf capacity and reduced unnecessary complexity.
103→46
Days of inventory
Reduced below the 56-day channel average documented in the project.
+87.6%
Facial care sales
Year-over-year category growth after the transformation.
“Category Management was essential for the scalability of Farma365.”
Panorama Retail cover feature
Industry recognition
A transformation recognized beyond the store.
Panorama Retail featured Tatiana Selma's leadership of Farma365's Category Management implementation, highlighting its role in the chain's operational and cultural evolution.
Beyond the rollout
The real outcome was capability.
The project did not end with better shelves. Internal teams were trained in Category Management, purchasing and store layout—creating the foundation for in-house execution and continuous improvement.
Explore the brand
See Farma365 today.
Discover the pharmacy chain behind this retail transformation.
Visit farma365.com.ar