:root {
  --purple: #612467;
  --purple-deep: #3e1548;
  --purple-soft: #f1e8f3;
  --aqua: #21b6d7;
  --aqua-deep: #087f9c;
  --lime: #96c11f;
  --ink: #201728;
  --muted: #6f6574;
  --line: #ded7e0;
  --paper: #ffffff;
  --mist: #f7f8fa;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 1rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
.skip-link { position: fixed; left: 1rem; top: -5rem; z-index: 50; background: #fff; padding: .7rem 1rem; border-radius: .4rem; }
.skip-link:focus { top: 1rem; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  min-height: 76px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding: .75rem max(4vw, calc((100vw - var(--max)) / 2));
  background: rgba(255,255,255,.94);
  border-bottom: 1px solid rgba(97,36,103,.1);
  backdrop-filter: blur(14px);
}
.brand { display: flex; align-items: center; gap: 1rem; text-decoration: none; }
.brand img { width: 148px; }
.brand span { color: var(--muted); font-size: .78rem; text-transform: uppercase; letter-spacing: .11em; border-left: 1px solid var(--line); padding-left: 1rem; }
nav { display: flex; align-items: center; gap: 1.6rem; }
nav a { text-decoration: none; font-size: .9rem; font-weight: 600; }
nav a:not(.nav-cta):hover { color: var(--purple); }
.nav-cta { color: #fff; background: var(--purple); padding: .7rem 1.05rem; border-radius: 999px; }
.language-switcher { display: flex; align-items: center; gap: .12rem; padding: .2rem; background: var(--purple-soft); border-radius: 999px; }
.language-switcher a { min-width: 32px; padding: .3rem .45rem; color: var(--muted); border-radius: 999px; font-size: .72rem; text-align: center; }
.language-switcher a.active { color: #fff; background: var(--purple); }

.hero {
  max-width: 1440px;
  min-height: 720px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.02fr .98fr;
  background: linear-gradient(135deg, #fbf8fc 0 58%, #e6f8fb 58%);
  overflow: hidden;
}
.hero-copy { align-self: center; padding: 6.5rem 6vw 5rem max(5vw, calc((100vw - var(--max)) / 2)); }
.eyebrow { margin: 0 0 1rem; color: var(--aqua-deep); font-family: "Manrope", sans-serif; font-size: .78rem; font-weight: 800; text-transform: uppercase; letter-spacing: .16em; }
h1, h2, h3 { font-family: "Manrope", sans-serif; line-height: 1.08; margin-top: 0; }
h1 { max-width: 720px; margin-bottom: 1.5rem; font-size: clamp(3rem, 5.8vw, 5.9rem); letter-spacing: -.055em; }
h1 em { display: block; color: var(--purple); font-style: normal; }
.hero-lede { max-width: 640px; margin: 0 0 2rem; color: #554a59; font-size: 1.22rem; line-height: 1.55; }
.hero-actions { display: flex; align-items: center; gap: 1.4rem; flex-wrap: wrap; }
.button { display: inline-flex; align-items: center; justify-content: center; min-height: 50px; padding: .8rem 1.35rem; border-radius: 999px; font-weight: 700; text-decoration: none; transition: transform .2s ease, background .2s ease; }
.button:hover { transform: translateY(-2px); }
.button-primary { color: #fff; background: var(--purple); }
.button-primary:hover { background: var(--purple-deep); }
.text-link { color: var(--purple); font-weight: 700; text-underline-offset: .25rem; }
.hero-credit { margin-top: 3.7rem; display: grid; width: fit-content; padding-left: 1rem; border-left: 3px solid var(--aqua); }
.hero-credit span { color: var(--muted); font-size: .78rem; }
.hero-credit strong { font-family: "Manrope", sans-serif; font-size: 1rem; }
.hero-visual { position: relative; display: flex; align-items: center; padding: 5rem 4vw 5rem 1rem; }
.hero-photo-wrap { position: relative; width: min(100%, 590px); border-radius: 48% 48% 1.5rem 1.5rem; overflow: hidden; box-shadow: 0 28px 70px rgba(62,21,72,.19); }
.hero-photo-wrap::after { content: ""; position: absolute; inset: 0; border: 1px solid rgba(255,255,255,.55); border-radius: inherit; }
.hero-photo-wrap img { width: 100%; height: 600px; object-fit: cover; }
.hero-note { position: absolute; left: -1.2rem; bottom: 10rem; display: flex; align-items: center; gap: .75rem; color: #fff; background: var(--purple); padding: 1rem 1.25rem; border-radius: .9rem; box-shadow: 0 18px 38px rgba(62,21,72,.2); }
.note-number { color: var(--aqua); font-family: "Manrope"; font-size: 2.4rem; font-weight: 800; line-height: 1; }
.hero-note span:last-child { font-size: .8rem; line-height: 1.25; }
.orbit-label { position: absolute; right: 1.2rem; top: 6rem; writing-mode: vertical-rl; color: var(--purple); font-size: .72rem; font-weight: 700; text-transform: uppercase; letter-spacing: .18em; }

.section { max-width: var(--max); margin: 0 auto; padding: 7.5rem 1.5rem; }
.section-heading { max-width: 750px; margin-bottom: 3.6rem; }
.section-heading h2, .transform-copy h2, .proof-copy h2, .legacy-copy h2, .cta h2 { margin-bottom: 1rem; font-size: clamp(2.35rem, 4vw, 4.25rem); letter-spacing: -.045em; }
.context-grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: 5rem; align-items: start; }
.context-copy { color: #544b58; font-size: 1.12rem; }
.context-copy p:first-child { margin-top: 0; }
.baseline-card { display: grid; grid-template-columns: repeat(3, 1fr); overflow: hidden; border: 1px solid var(--line); border-radius: 1rem; box-shadow: 0 18px 50px rgba(50,24,55,.08); }
.baseline-card div { min-height: 175px; display: flex; flex-direction: column; justify-content: center; padding: 1.4rem; border-right: 1px solid var(--line); }
.baseline-card div:last-child { border-right: 0; }
.baseline-card strong { color: var(--purple); font-family: "Manrope"; font-size: clamp(2rem, 3.2vw, 3.3rem); line-height: 1; }
.baseline-card span { margin-top: .7rem; color: var(--muted); font-size: .82rem; line-height: 1.35; }

.strategy-band { color: #fff; background: var(--purple-deep); padding: 7.5rem max(1.5rem, calc((100vw - var(--max)) / 2)); position: relative; overflow: hidden; }
.strategy-band::before { content: ""; position: absolute; width: 420px; height: 420px; right: -120px; top: -220px; border: 80px solid rgba(33,182,215,.14); border-radius: 50%; }
.section-heading.light { position: relative; }
.section-heading.light .eyebrow { color: #6bd7ea; }
.section-heading.light p:last-child { color: #d6c8d9; font-size: 1.08rem; }
.strategy-grid { position: relative; display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem; }
.strategy-card { min-height: 300px; padding: 2rem; background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.14); border-radius: 1rem; }
.strategy-card > span { display: inline-grid; place-items: center; width: 46px; height: 46px; color: var(--purple-deep); background: var(--aqua); border-radius: 50%; font-family: "Manrope"; font-weight: 800; }
.strategy-card h3 { margin: 4rem 0 .9rem; font-size: 1.55rem; }
.strategy-card p { color: #d8ccdb; margin: 0; }

.section-heading.split { max-width: none; display: grid; grid-template-columns: 1fr .72fr; gap: 5rem; align-items: end; }
.section-heading.split > p { color: var(--muted); font-size: 1.08rem; }
.process-list { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.process-list li { display: grid; grid-template-columns: 70px 1fr; gap: 1rem; padding: 1.55rem 0; border-bottom: 1px solid var(--line); }
.process-list li > span { color: var(--aqua-deep); font-family: "Manrope"; font-weight: 800; }
.process-list h3 { margin: 0 0 .25rem; font-size: 1.25rem; }
.process-list p { color: var(--muted); margin: 0; }

.transformation { display: grid; grid-template-columns: .7fr 1.3fr; min-height: 650px; background: var(--mist); }
.transform-copy { align-self: center; padding: 6rem 4vw max(6rem, 8vw) max(5vw, calc((100vw - var(--max)) / 2)); }
.transform-copy p:last-child { color: var(--muted); font-size: 1.05rem; }
.planogram { margin: 0; align-self: center; padding: 4rem max(4vw, calc((100vw - var(--max)) / 2)) 4rem 0; }
.planogram img { width: 100%; background: #fff; border-radius: .9rem; box-shadow: 0 18px 55px rgba(54,38,58,.12); }
.planogram figcaption { display: grid; grid-template-columns: 1fr 1.35fr 1fr; margin-top: 1rem; color: var(--muted); font-size: .75rem; font-weight: 700; text-align: center; text-transform: uppercase; letter-spacing: .12em; }

.results-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem; }
.result-card { min-height: 300px; padding: 2rem; background: var(--mist); border-radius: 1rem; }
.result-card.primary { color: #fff; background: var(--purple); }
.result-card.accent { background: #ddf6fa; }
.metric { display: flex; align-items: center; gap: .65rem; min-height: 86px; font-family: "Manrope"; line-height: 1; }
.metric span { color: inherit; opacity: .54; font-size: 2rem; text-decoration: line-through; text-decoration-thickness: 2px; }
.metric i { color: var(--aqua); font-style: normal; font-size: 1.6rem; }
.metric strong { color: var(--purple); font-size: clamp(2.8rem, 4vw, 4.4rem); letter-spacing: -.06em; }
.primary .metric strong { color: #68d9ea; }
.result-card h3 { margin: 1.4rem 0 .75rem; font-size: 1.25rem; }
.result-card p { margin: 0; color: var(--muted); }
.result-card.primary p { color: #e5dce7; }
.result-photo { margin-top: 1.2rem; display: grid; grid-template-columns: 1.15fr .85fr; min-height: 430px; background: var(--purple-soft); border-radius: 1rem; overflow: hidden; }
.result-photo img { width: 100%; height: 100%; object-fit: cover; }
.result-photo blockquote { align-self: center; margin: 0; padding: 3.5rem; }
.result-photo blockquote p { margin: 0 0 1.4rem; color: var(--purple); font-family: "Manrope"; font-size: clamp(1.7rem, 2.7vw, 2.6rem); font-weight: 700; line-height: 1.2; letter-spacing: -.03em; }
.result-photo cite { color: var(--muted); font-style: normal; font-size: .85rem; text-transform: uppercase; letter-spacing: .1em; }

.proof { display: grid; grid-template-columns: .82fr 1.18fr; gap: 6rem; align-items: center; }
.proof-image { background: var(--purple-soft); padding: 1rem; transform: rotate(-1.5deg); box-shadow: 0 20px 45px rgba(50,24,55,.12); }
.proof-image img { width: 100%; }
.proof-copy > p:not(.eyebrow) { color: var(--muted); font-size: 1.08rem; }
.proof-tags { display: flex; flex-wrap: wrap; gap: .65rem; margin-top: 2rem; }
.proof-tags span { padding: .6rem .85rem; color: var(--purple); background: var(--purple-soft); border-radius: 999px; font-size: .82rem; font-weight: 700; }

.legacy { display: grid; grid-template-columns: 1fr 1fr; background: #e7f8fb; }
.legacy-copy { align-self: center; padding: 7rem 5vw 7rem max(5vw, calc((100vw - var(--max)) / 2)); }
.legacy-copy p:last-child { color: var(--muted); font-size: 1.08rem; }
.legacy-image img { width: 100%; height: 100%; min-height: 600px; object-fit: cover; }

.cta { position: relative; display: grid; min-height: 540px; place-items: center; color: #fff; background: var(--purple); padding: 5rem 1.5rem; text-align: center; overflow: hidden; }
.cta::before, .cta::after { content: ""; position: absolute; border-radius: 50%; }
.cta::before { width: 420px; height: 420px; left: -160px; top: -120px; border: 75px solid rgba(33,182,215,.16); }
.cta::after { width: 240px; height: 240px; right: -60px; bottom: -110px; background: rgba(150,193,31,.16); }
.cta-inner { position: relative; max-width: 700px; z-index: 1; }
.cta .eyebrow { color: #6bd7ea; }
.cta p:not(.eyebrow) { margin: 0 0 2rem; color: #e3d8e5; font-size: 1.1rem; }
.button-light { color: var(--purple); background: #fff; }

footer { min-height: 130px; display: flex; align-items: center; justify-content: space-between; gap: 2rem; padding: 2rem max(4vw, calc((100vw - var(--max)) / 2)); color: #5f5268; background: #fbfafc; border-top: 1px solid #f1eff5; font-size: .78rem; }
footer img { width: 128px; }
footer .personal-logo { width: 180px; border-radius: .3rem; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .button { transition: none; }
}

@media (max-width: 980px) {
  nav > a:not(.nav-cta) { display: none; }
  .hero { grid-template-columns: 1fr; background: linear-gradient(155deg, #fbf8fc 0 58%, #e6f8fb 58%); }
  .hero-copy { padding: 5rem 1.5rem 2.5rem; }
  .hero-visual { justify-content: center; padding: 2rem 3rem 5rem; }
  .hero-photo-wrap img { height: min(720px, 95vw); }
  .hero-note { left: 1.5rem; bottom: 7rem; }
  .context-grid, .section-heading.split, .transformation, .proof, .legacy { grid-template-columns: 1fr; gap: 3rem; }
  .strategy-grid, .results-grid { grid-template-columns: 1fr; }
  .strategy-card { min-height: 250px; }
  .strategy-card h3 { margin-top: 2.5rem; }
  .planogram { padding: 0 1.5rem 5rem; }
  .transform-copy { padding: 5rem 1.5rem 1rem; }
  .proof-image { max-width: 560px; margin: 0 auto; }
  .legacy-copy { padding: 5rem 1.5rem 1rem; }
  .legacy-image { padding-left: 1.5rem; }
  .legacy-image img { min-height: 460px; }
}

@media (max-width: 700px) {
  .site-header { min-height: 66px; padding-inline: 1rem; }
  .brand img { width: 118px; }
  .brand span { display: none; }
  nav { gap: .45rem; }
  .nav-cta { padding: .58rem .7rem; font-size: .74rem; }
  .language-switcher a { min-width: 29px; padding-inline: .35rem; }
  h1 { font-size: clamp(2.65rem, 13vw, 4rem); }
  .hero-lede { font-size: 1.05rem; }
  .hero-credit { margin-top: 2.6rem; }
  .hero-visual { padding-inline: 1.5rem; }
  .hero-photo-wrap { border-radius: 7rem 7rem 1rem 1rem; }
  .hero-note { left: .7rem; bottom: 6rem; }
  .orbit-label { display: none; }
  .section, .strategy-band { padding-top: 5rem; padding-bottom: 5rem; }
  .section-heading { margin-bottom: 2.5rem; }
  .context-grid { gap: 2rem; }
  .baseline-card { grid-template-columns: 1fr; }
  .baseline-card div { min-height: 125px; border-right: 0; border-bottom: 1px solid var(--line); }
  .baseline-card div:last-child { border-bottom: 0; }
  .process-list li { grid-template-columns: 46px 1fr; }
  .result-photo { grid-template-columns: 1fr; }
  .result-photo img { height: 420px; }
  .result-photo blockquote { padding: 2rem; }
  .proof { gap: 2.5rem; }
  .legacy-image { padding-left: 0; }
  .legacy-image img { min-height: 380px; }
  footer { flex-direction: column; align-items: flex-start; gap: .4rem; }
}